{"title":"New Launch","description":"\u003cp\u003eExplore our latest arrivals — fresh styles just added to CHICYARDS.\u003c\/p\u003e","products":[{"product_id":"soneri-linen-cotton-hand-block-printed-saree","title":"Soneri","description":"\u003ch2\u003eSoneri – Linen Cotton Hand Block Printed Saree\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCrafted in breathable linen cotton and adorned with elegant hand block prints, Soneri brings together comfort, grace, and timeless charm. Naturally dyed in soothing earthy tones, this saree is lightweight, soft on the skin, and easy to drape — making it perfect for long summer days.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for effortless everyday elegance, Soneri transitions beautifully from office wear to casual outings and daily wear. Its subtle artisanal detailing and airy fabric make it a versatile wardrobe staple for women who love understated style with a handcrafted touch.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✨ Hand block printed\u003cbr\u003e✨ Naturally dyed fabric\u003cbr\u003e✨ Lightweight \u0026amp; easy to drape\u003cbr\u003e✨ Ideal for summer, office wear \u0026amp; daily wear\u003c\/span\u003e\u003c\/p\u003e","brand":"CHICYARDS","offers":[{"title":"Default Title","offer_id":47849469509890,"sku":"code-soneri","price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8739\/8658\/files\/soner1_1.jpg?v=1779710205"},{"product_id":"kumkum","title":"Kumkum","description":"\u003cp\u003eA timeless blend of tradition and everyday elegance, \u003cstrong\u003eKumkum\u003c\/strong\u003e is crafted in breathable linen cotton that feels light, airy, and effortlessly graceful. Inspired by the sacred warmth of kumkum red, this saree is hand block printed by artisans using natural dyes, giving each drape a unique, earthy character.\u003c\/p\u003e\u003cp\u003eElevated with a subtle silver zari border, it adds a refined shimmer that beautifully balances tradition with understated sophistication.\u003c\/p\u003e\u003cp\u003eSoft on the skin and easy to carry through long days, it moves seamlessly from office hours to festive evenings. The delicate handcrafted motifs and silver detailing together create a look that is both rooted and refined.\u003c\/p\u003e\u003cp\u003eFinished with a running blouse piece, Kumkum lets you style it your way—classic, contemporary, or festive-ready.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Linen Cotton\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand block printed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDye:\u003c\/strong\u003e Natural dyes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBorder:\u003c\/strong\u003e Silver zari border\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncludes:\u003c\/strong\u003e Running blouse piece\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeel:\u003c\/strong\u003e Lightweight, breathable, elegant festive wear\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eA saree that carries the warmth of tradition with a hint of luminous grace.\u003c\/em\u003e\u003c\/p\u003e","brand":"CHICYARDS","offers":[{"title":"Default Title","offer_id":47863033102594,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8739\/8658\/files\/Kumkumsaree1.jpg?v=1779809526"}],"url":"https:\/\/www.chicyards.com\/collections\/new-launch.oembed","provider":"CHICYARDS","version":"1.0","type":"link"}